How reorganizing a product knowledge page increased revenue by 20%
The Problem
Fidium sold SD-WAN, which is a software product their customers could benefit from, but reps weren't bringing it up in sales calls. When interviewed, many admitted they didn't fully understand the product, and had no clear way to position it. The internal documentation existed, but it was disorganized, buried, and lacked the clarity reps needed to act.
What I Did
I started by interviewing sales reps to understand exactly where the gaps were. From there, I rebuilt the SD-WAN page in Highspot from the ground up. Restructuring the content so reps could follow it from zero product knowledge all the way to writing a quote. I simplified the core messaging, created battle cards for competitive positioning, and established a single, easy-to-reference destination for everything a rep needed. Before launching, I validated the page with sales reps to make sure it actually worked for how they sell.
The Result
Revenue from SD-WAN increased 20% the following month. Better content didn't just inform reps, it gave them the confidence to actually bring the product up.